This article discusses how companies and brands can develop new products and services by utilizing touchpoints along the consumer journey. locating “white patches” in markets that have not been exploited Once you have an understanding of the audience gap, you are able to develop regions for the purpose of targeting specific target audiences as well as messaging regions for specialty brand positioning, promotions, and offers. Clients are better able to manage their ROI expectations as a result of these insights, which also require less time and money.
In order to locate Dentists and Visitors interested in the Health care field, data on online mobile usage and purchasing patterns were studied, and a basic profile was constructed as a result.
Goal – Identify audience who visits dentist care
Case Study #1- Health industry based on 1,214,805
AFFIXCON improves and combines datasets to help agencies, brands, and corporations understand Australian consumer markets for digital and email marketing. We integrate 3000 niche markets, 5000 mobile apps, and 16 million non-PII records with 3 billion records monthly, delivering the most comprehensive consumer behavioral picture in the country.
AFFIXCON has proven strategies to identify audience insight. We’re excited to share our techniques with the community as channel partners. Contact us to see how we can help identify your client’s audience insights more efficiently.