The article discusses how brands and companies may use consumer journey touchpoints to create new products and services. Finding undiscovered market “white spaces” Once you know the audience gap, you may build message regions for niche brand positioning, promotions, and offers, as well as areas to reach specific target groups. These insights require less time and money yet help clients manage ROI expectations.
Data on online mobile usage and purchasing habits were analyzed to construct a general profile to discover a healthy product for the industry audience interested in holistic health and healthy living.
Goal – Identify an audience interested in holistic health and healthy living to introduce healthy products.
Case Study #1- Health Care Industry Based on 67,397 individuals
Case Study #2 – Restaurant Industry Based on 42,754 individuals
AFFIXCON improves and combines datasets to help agencies, brands, and corporations understand Australian consumer markets for digital and email marketing. We integrate 3000 niche markets, 5000 mobile apps, and 16 million non-PII records with 3 billion records monthly, delivering the most comprehensive consumer behavioral picture in the country.
AFFIXCON has proven strategies to identify audience insight. We’re excited to share our techniques with the community as channel partners. Contact us to see how we can help identify your client’s audience insights more efficiently.