The article discusses how brands and companies may use consumer journey touchpoints to create new products and services. Finding undiscovered market “white spaces” Once you know the audience gap, you may build message regions for niche brand positioning, promotions, and offers, as well as areas to reach specific target groups. These insights require less time and money yet help clients manage ROI expectations.
Data on online mobile usage and purchasing habits were analyzed to construct a general profile to discover audience purchasing from businesses using Bitcoin and other Cryptocurrencies.
Goal – Identify audience spending on Bitcoin and other Cryptocurrencies to purchase goods or services
Case Study #1- Personal Finance industry Based on 54,441 individuals
Case Study #2 – Shopping & Fashion industry Based on 46,506 individuals
Case Study #3 – Automobiles industry Based on 41,434 individuals
AFFIXCON improves and combines datasets to help agencies, brands, and corporations understand Australian consumer markets for digital and email marketing. We integrate 3000 niche markets, 5000 mobile apps, and 16 million non-PII records with 3 billion records monthly, delivering the most comprehensive consumer behavioral picture in the country.
AFFIXCON has proven strategies to identify audience insight. We’re excited to share our techniques with the community as channel partners. Contact us to see how we can help identify your client’s audience insights more efficiently.