Identity Data Enrichment

Identity Data Enrichment

Target Your Ideal Customers

Enrich your customer data with 3500+ lifestyle attributes and discover unknown patterns that can’t be found in your data. The enrichment service goal is to better understand specific audiences and whether they are relevant to your business focus.

Identity Data Enrichment appends online and offline lifestyle attributes, painting a complete picture of your customers.

AFFIXCON can reveal your customers where they engage and provides advantages over your competitor brands or specific retail shops during a particular period.

  • For example, Identify BMW customers who visited the specified competitor location one or more times during the monthly period.

Cross-selling, we can identify related, supplementary products or services based on your current customer’s interests and lifestyles.

  • For example, Filtering potential furniture buyers and understanding consumer purchasing behaviours from Harvey Norman electronic customers.

Identify the top 3 Purchase Drivers of your customer to buy your service or products. It helped the business to personalize the message on sales or campaigns.

  • For example, the person is most likely to purchase a car when a car retailer focuses on Expert recommendations, Eco-friendly and Stylish.

AFFIXCON creates AI-driven scoring suggestions on a potential customer list to improve your campaign performance by using induvial/household level lifestyle activities related to your business. It helps businesses prioritise sales leads.

Our People Data


  • Country
  • City
  • Locality
  • Home/Work


  • Gender
  • Age Group
  • Household Income
  • Family Size
  • Email
  • Mobile


  • Interests
  • Brand Affinity
  • Lifestyle
  • Preferences
  • Purchase Drivers


  • Shopping Behaviour
  • Travel Patterns
  • Seasonal Behaviour
  • Brand Loyalty
  • Spending Habits


  • Installed Apps
  • App Usage
  • App Categories

Solutions as Unique as Your Needs