This article covers how businesses and brands may create new products and services by exploiting touchpoints along the consumer journey. identifying untapped opportunities by discovering “white spots.” Once you understand the audience gap, you can design areas for targeting specific target audiences as well as messaging regions for brand positioning, promotions, and offers. As a result of these insights, clients are better equipped to manage their ROI expectations and spend less time and money.
In order to locate Exhibition Centre Visitors interested in Furniture, data on online mobile usage and purchasing patterns were studied, and a basic profile was constructed as a result.
Goal – Identify audience who are Exhibition Centre Visitors interested in Furniture
Case Study #1- Furniture industry based on 1,773,375
AFFIXCON improves and combines datasets to help agencies, brands, and corporations understand Australian consumer markets for digital and email marketing. We integrate 3000 niche markets, 5000 mobile apps, and 16 million non-PII records with 3 billion records monthly, delivering the most comprehensive consumer behavioral picture in the country.
AFFIXCON has proven strategies to identify audience insight. We’re excited to share our techniques with the community as channel partners. Contact us to see how we can help identify your client’s audience insights more efficiently.