How we help Direct marketing Business

Who we are?

AFFIXCON (Former name IVA Technology) is managing direct marketing data for Australia and New Zealand Direct Marketing Companies since 2013. We developed applications and best practices to improve the efficiency, as a results operation cost cutdown up to 40% and accuracy of data increased by 30%.

Currently We have supported over 10,000 projects for direct marketing and ID verification applications. AFFIXCON is managing 40 Million direct marketing data and supporting 4.4 Billion records for electronic Identity Verification (eIDV) applications for APEC region.

Our Capability

AFFIXCON (Former name IVA Technology) is managing direct marketing data for Australia and New Zealand Direct Marketing Companies since 2013. We developed applications and best practices to improve the efficiency, as a results operation cost cutdown up to 40% and accuracy of data increased by 30%.

Currently We have supported over 10,000 projects for direct marketing and ID verification applications. AFFIXCON is managing 40 Million direct marketing data and supporting 4.4 Billion records for electronic Identity Verification (eIDV) applications for APEC region.

How we can help you?

Our team specialized on data enrich techniques and software such as Address validation tools (INTEC, Experian QAS), Database management (Microsoft) and custom build solution.

How AFFIXCON Expertise Help on Data Enrichment

  • Standardize Name and Addresses that matches the approved format of the national postal authority
  • Maintain property information such as Property owners, size of the property, number of bedrooms/ bathrooms, parking spaces, valuation using public sources such as real-estate websites
  • Verify the third-party sources to keep data up to date such as National Change of Address (NCOA), Director and shareholders, Public phone directories and Property ownership data
  • Create best practices to comply data protection law from Marketing Associations (ma)
  • Combining all data sets into one, Deduping or removing identical entries and record source information for audit purpose.
  • Create national Address file, create company specific segmentations along with standard segmentations, capture data change such as property movers or renters.
  • Acquire data from online sources
  • Segment/ Categorize records based on Socio- Demo profile.
  • Verify records with Directors or Shareholders by Company Office source.

How AFFIXCON Expertise Help you to improve your sales and applications process

  • Application to get stats or summary of marketing data for Quote purpose from direct marketing list based on customer enquiries.
  • System for Telephone appending, validating and updating customer data
  • Application and templates with best practices to manage marketing data.
  • Application to verify and update data.
  • Data Hygiene solutions
  • Setup SFTP site to transfer the file over the internet.
You can check our recent case study

DM2